After weeks of rest and sunshine, little return on the books that accompanied me this summer. First, the book by Michel Terestchenko (http://michel-terestchenko.blogspot.com/), a fragile veneer of humanity. I recommend to all students taking the course of communication influence, read "imperative" that book smart and answers many questions about the role of authority, human passivity. I recommend it even more than for those oriented towards marketing and communication, there are answers to questions about human behavior: thus we can say that advertising is authoritative? Consumers are subjected?
In the same vein, I invite you to read "Eat if you want" John Teulé. How trivial can a crowd behave like a wild beast vis-à-vis a man considered good.
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